“PicTrée City Battle in Hokkaido- Summer 2025” — Tōbetsu Town Aji-Shirabe Utility Poles Debut & Sightseeing Photo Missions Begin!（Updated October 2, 2025）
Thank you for always playing PicTrée.
The “PicTrée City Battle in Hokkaido – Summer 2025,” currently being held throughout Hokkaido, has only two weeks remaining.
This time, we are collaborating with Kanzashi Co., Ltd. and Tōbetsu Town in Hokkaido. Starting Saturday, September 27, the special “Tōbetsu Town Aji-Shirabe Utility Poles” will appear.
At the same time as these treasure poles appear, sightseeing missions in PicTrée will also be updated to include Tōbetsu’s famous sightseeing spots such as Tōbetsu Shrine, Tōbetsu Dam, and the Dōmin-no-Mori (Forest of the People of Hokkaido).
【PicTrée × Kanzashi Collaboration Overview】
◼️ Collaboration ①: Installation of “Tōbetsu Town Aji-Shirabe Utility Poles”
Tōbetsu Town, located with convenient access from central Sapporo, is rich in nature and famous for its seasonal agricultural products and local specialties.
By photographing designated utility poles in Tōbetsu, you have a random chance to win the special “Aji-Shirabe Pumpkin Flavor” from the “Tōbetsu Town Aji-Shirabe Utility Poles.”
● Installation Date:
From Saturday, September 27, 2025, at 7:00 a.m.
● Installation Location:
Tōbetsu Town
● Details:
Some utility poles within the event area will be set as “Tōbetsu Town Aji-Shirabe Utility Poles.” Photographing these poles will trigger a rainbow treasure chest to appear. From this chest, you may obtain a voucher for “Aji-Shirabe Pumpkin Flavor.”
The voucher can be redeemed at the roadside station “Michi-no-Eki Hokuenokaze Tōbetsu” or at the “Tōbetsu Fureai Sōko” next to JR Tōbetsu Station (valid until October 20, 2025).
● Prize:
Aji-Shirabe Pumpkin Flavor × 100 units
※ Redeemable at “Michi-no-Eki Hokuenokaze Tōbetsu” or “Tōbetsu Fureai Sōko” next to JR Tōbetsu Station.
※ Redemption valid until October 20, 2025.
◼️ Collaboration ②: Tōbetsu Town Sightseeing Missions
Three sightseeing spots in Tōbetsu Town (Tōbetsu Shrine, Tōbetsu Dam, and Dōmin-no-Mori) will be added as photography targets for PicTrée sightseeing missions.
By participating in the sightseeing missions and photographing these spots, you can earn mission rewards.
● Mission Period:
From Saturday, September 27, 2025, 7:00 a.m. – Sunday, October 12, 2025, 6:00 p.m.
● Target Spots and Mission Rewards:
– Tōbetsu Shrine: 1,200 reward coins (equivalent to 100 yen)
– Tōbetsu Dam: 600 reward coins (equivalent to 50 yen)
– Dōmin-no-Mori: 600 reward coins (equivalent to 50 yen) *This location has been excluded from the list as mobile phone signals are unavailable, preventing photography (October 2, 2025)
※ Limited to 50 participants per spot
【Now Recruiting Sponsors for Treasure Utility Poles】
Currently, the “PicTrée City Battle in Hokkaido – Summer 2025” is recruiting companies (and individuals) willing to sponsor the event through product offerings and other forms of support.
◼️ What Are Treasure Utility Poles?
Treasure Utility Poles are special poles created when companies or individuals contribute funds or goods to support their local community. These resources are then used to provide rewards to participants.
Treasure Utility Poles are hidden among the many utility poles designated for photography in the “PicTrée Town Battle in Hokkaido Summer 2025.” Participants can earn rewards by discovering and photographing these special poles.
◼️ Application / Inquiry Form:
PicTrée Management Team
