PicTrée City Battle in Hokkaido Summer 2025: Kuriyama Gift Card Pole & Akari no Moribito Pole Debut!
Thank you for playing PicTrée. The “PicTrée City Battle in Hokkaido Summer 2025,” currently held throughout Hokkaido, is now entering its final one-month sprint. Starting Wednesday, September 24, the 4th wave “Kuriyama Gift Card Pole” and the 5th wave “Akari no Moribito Pole” will make their debut.
[4th Wave: Kuriyama Gift Card Pole Overview]
The “Kuriyama Gift Card Pole” is a collaboration with Hokkaido Uchida Tanko Co., Ltd., a local company supporting Hokkaido’s infrastructure through power line hardware manufacturing.
Kuriyama Town, easily accessible from Sapporo City and New Chitose Airport, is a place where agriculture, nature, history, and culture harmonize beautifully. By finding and photographing the “Kuriyama Gift Card Pole,” players can win a ¥5,000 gift card usable in Kuriyama Town. This creates an opportunity to revisit the town, especially during its largest annual event, the “Kuriyama Autumn Festival,” allowing more people to discover the charm of Kuriyama.
◼️Installation Date:
From Tuesday, September 23, 2025, 7:00 AM
◼️Installation Location:
Kuriyama town center
◼️Details:
Within the event area, certain poles will be designated as “Kuriyama Gift Card Poles.” Photographing these poles will trigger the appearance of a Rainbow Treasure Chest, which will issue a prize voucher.
◼️Prizes:
Kuriyama Gift Card ¥5,000 × 10 winners
*Valid only at participating stores in Kuriyama Town.
*Valid for 6 months.
[5th Wave: Akari no Moribito Pole Overview]
The “Akari no Moribito Pole” is a collaboration with World Eggs Co., Ltd., creators of the “Akari no Moribito” lighthouse personification project, which highlights the historical and cultural value of lighthouses.
Hokkaido is one of Japan’s regions with the highest number of lighthouses, with seven Akari no Moribito representing lighthouses across the area. This time, Treasure Poles have been placed near these seven lighthouses. Discovering an “Akari no Moribito Pole” will summon a Guardian, who will award you with luxurious points. Enjoy this special opportunity to tour the lighthouses!
◼️Installation Date:
From Tuesday, September 23, 2025, 7:00 AM
◼️Installation Locations:
Near the following seven lighthouses (in alphabetical order):
| 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Oshidomari Lighthouse | Kattoshi Cape Lighthouse | Kamui Cape Lighthouse | Okushiri Island Lighthouse | Notoro Cape Lighthouse | Hiyoriyama Lighthouse | Wakkanai Lighthouse |
| Rishiri-Fuji Town | Hokuto City | Shakotan Town | Esashi Town | Abashiri City | Otaru City | Wakkanai City |
◼️Details:
Within the event area, certain poles will be designated as “Akari no Moribito Poles.” Photographing these poles will trigger the appearance of a Rainbow Treasure Chest, which will issue a prize voucher.
◼️Prizes:
180,000 Reward Coins (equivalent to ¥15,000) × 7 winners
[Sponsorship Opportunities for Treasure Poles]
Currently, the “PicTrée City Battle in Hokkaido Summer 2025” is seeking corporate and individual sponsors to support the event by providing products or other contributions.
◼️What Are Treasure Poles?
Treasure Poles are special poles funded by contributions from companies or individuals who wish to support their local communities. These contributions are returned to players in the form of rewards. Hidden among the poles designated for the “PicTrée City Battle in Hokkaido Summer 2025,” Treasure Poles grant rewards when discovered and photographed by participants.
◼️Application / Inquiry Form:
PicTrée Operations Team
